About Us

Our Story

Creative Energy Corporation was founded by Rolf Engelhard and Denis Kasten in 1976. Rolf had an engineering background and Denis a degree in architecture. Together they formed a perfect match. Rolf invented a state-of-the-art equipment package to heat and filter hot tubs 24 hours a day. The operating cost was under $15 per month – unheard of at that time. Units were manufactured in Novato and sold throughout the country. Our largest dealer was in Alaska! There are still thousands of these units operating in the field today.

Creative Energy’s mission is to be the top spa dealer and service provider in the world.

We will accomplish this by retailing the highest quality spa in the industry while maintaining the most knowledgeable, dedicated staff.

Our customers will not only know they have received the best value for their money, but they will also feel Creative Energy has provided excellent customer service that exceeded expectations in every aspect of owning a spa.”

Denis designed and built beautiful settings and decks around the hot tubs and spas, many of which were featured in Sunset Magazine. Today Denis runs Kasten Builders, a Bay Area custom home builder and residential contractor.

Kasten Builders constructs everything from perfect fit decks and surrounds for your new hot tub all the way to custom homes and remodels. They too have over 30 years of bay area experience.

In 1981, John Kasten joined the corporation as General Manager and Vice President. He had previously managed a large Cadillac, Pontiac, and Nissan automobile dealership in Michigan. During that same period the industry was shifting from custom, in-ground installations to self contained, portable spas.

Creative Energy elected to sell Hot Spring Spas exclusively because of the manufacturer’s emphasis on reliability and economy of operation. At the time, Hot Spring Spas built only one spa model, the “Classic.” Our San Rafael location sold these units at a record rate, earning numerous awards along the way.

Today, HotSpring Spas is the largest spa manufacturer in the world.

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Creative Energy is rated 4.9 out of 5, based on 94 reviews.

Why Choose Us

The Right Choice For you

The best brands, the most committed customer service, and years of experience.

Products Made in the U.S.A.

Reliable, high-quality American brands built to stand the test of time.

Qualified Professionals

Our team of highly qualified professionals serve you every step of the way.

Deliver, Install, & Service

We bring our products to you, set them up, and keep them at peak performance.

David Kasten explains Creative Energy's approach, and the choices they've made to improve customer experience

2011 Retail Excellence Award
2011 Consumer Digest Best Buy - Aria
2010 Territory Dealer of the Year
Better Business Bureau Creative Energy A+
2011 Spa Search Certification
Lloyd’s Register Manufacturing Excellence
NSF P181 Overall Performance & Safety
2008 Flex Your Power Award
2007 Consumer Digest Best Buy - Aria
2007 Marketing & Promotions Award
2006 Retail Excellence Award
2006 Territory Dealer of the Year
2005 Retail Excellence Award
2004 Retail Excellence Award
2003 Retail Excellence Award
2003 Consumer Digest Best Buy - Vanguard
2002 Customer Satisfaction Award
2002 Retail Excellence Award
2000 Retail Excellence Award
1999 Retail Excellence Award
1999 Locksin Thompson Dealer of the Year
1998 Territory Dealer of the Year
1998 Retail Excellence Award
1998 Consumer Digest Best Buy - Bengal
1996 Territory Dealer of the Year
1995 Consumer Digest Best Buy - Classic
1992 Consumer Digest Best Buy - Sovereign
1986 Consumer Digest Best Buy - Home Spa

New Location


(925) 551-7100

Come visit us at our Concord Hot Tub Showroom.

Open Daily from 11am - 5pm by APPOINTMENT ONLY.
with reviews

1460 Concord Ave. Ste C,
Concord, CA 94520
View This Location

New Location

San Rafael

(415) 472-7727

Come visit us at our New San Rafael Showroom.

Open Daily from 11am - 5pm by APPOINTMENT ONLY.
with 126 reviews

We have moved to:
4100 Redwood Hwy.,
San Rafael, CA 94903
View This Location

San Mateo

(650) 574-7600

Come visit us at our San Mateo Showroom.

Open Daily from 11am - 5pm by APPOINTMENT ONLY.
with 45 reviews

1917 S El Camino Real,
San Mateo, CA 94403
View This Location

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